Google has just announced a new change to how it will rank websites. Called the “helpful content” update, this change will favor pages that are genuinely helpful to users. But what does this mean for your website? In this video I break down the details of the new update and offer some tips on how you can make sure your site ranks well under these new guidelines.

The recent update to Google’s search algorithm has significantly changed how we approach SEO. The short version is, AI-generated content was hit hard. In this video, you’ll learn about the new helpful content update by google and what you can do to still rank.

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Additional Marketing Resources:
How to make your business stand out ► https://www.youtube.com/watch?v=9nMhCEPamzI

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Timestamps:
0:00 Intro
0:10 AI content overview
0:36 Google Helpful Content update
1:31 Is content still king?
2:45 What does this mean for SEO?
4:00 Creating custom content for SEO
5:07 We can help/Outro

#googlehelpfulcontentupdate #seotips #seoforbeginners

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In this video, I recap the most important SEO news of the past few weeks. I talk about the new Google Helpful Content Update and ChatGPt. I also discuss the latest SERP features introduced by Google, including continuous scrolling on desktop. In addition, I highlight my recent articles and interviews with other SEO experts. Stay tuned for all the latest updates and don’t forget to subscribe to my channel for more SEO tips and tricks.

0:00 Introduction
0:35 Olga invites you to subscribe to her SEO newsletter: https://seosly.com/newsletter/
1:18 Olga asks for a small favor:
1) Subscribe to her YouTube channel @SEOSLY
2) Subscribe to Olga’s podcast: https://seosly.com/podcast/ and https://www.seosly.cloud/podcasts/seo-podcast-by-seosly
3) Follow Olga on Twitter: https://twitter.com/olgazarr
4) Follow Olga on LinkedIn: https://www.linkedin.com/in/olgazarr/
2:23 Olga about her Twitter thread with 15 ways on how to grow your Twitter following: https://twitter.com/olgazarr/status/1602198927733936128
2:50 Olga about her LinkedIn post on how to grow your network on LinkedIn: https://www.linkedin.com/posts/olgazarr_chatgpt-linkedinmarketing-seo-activity-7007968792160911360-WcX9
3:17 Olga invites you to join her live next Monday: https://www.youtube.com/watch?v=M2Nw_XDcUmQ &ab_channel=OlgaZarr%28seosly.com%29
3:40 Google Helpful Content Update: https://developers.google.com/search/updates/helpful-content-update
4:52 Google brings continuous scrolling on desktop: https://twitter.com/Google/status/1599889522380120078
6:35 Lists of related topics alongside filters at the top of the search results page: https://blog.google/products/search/refine-search-results/
7:05 ChatGPT: http://chat.openai.com/
9:50 Olga shares the article she wrote with the help of ChatGPT: https://seosly.com/blog/what-is-an-seo-audit/
14:40 Google – Year in Search 2022: https://www.youtube.com/watch?v=4WXs3sKu41I &ab_channel=Google
15:35 Olga about SEOcrawl @seocrawl its current AppSumo deal
Check the special offer: http://appsumo.8odi.net/Vyqaz6
About SEO crawl: https://seocrawl.com/en/
17:03 Olga about her interviews with other SEO experts
17:36 Olga’s interview with Dan Shure: https://www.youtube.com/watch?v=ohjhrPmbb6U &t=752s &ab_channel=OlgaZarr%28seosly.com%29
18:23 Olga’s interview with Doug Cunnington from @DougCunnington
19:48 Olga’s interview with David Bain: https://www.youtube.com/watch?v=jzVsQpPbyKE &t=150s &ab_channel=OlgaZarr%28seosly.com%29
21:13 Check Ahrefs Webmaster Tools: https://seosly.com/get/ahrefs-webmaster-tools/
22:41 Google Says Only Update The Date When Significantly Updating The Content: https://www.seroundtable.com/google-significant-update-to-content-date-34521.html
23:34 When Using A CDN Or Cloud Hosting, Set Up Routine Tests To Ensure Googlebot Is Not Blocked: https://www.seroundtable.com/google-cdn-bot-test-34538.html
24:05 Google’s John Mueller Says HTML Sitemaps Should Never Be Needed: https://www.seroundtable.com/google-html-sitemaps-not-needed-34537.html
25:10 A shoutout to @rustybrick for his SEO news recaps
25:30 A shoutout to @iPullRankSEO and Garrett Sussman for his SEO news recaps
25:44 Local search roundup: https://www.brightlocal.com/blog/local-search-roundup-december-2022/
26:06 Google’s December Helpful Content Update article by @Marie_Haynes: https://www.mariehaynes.com/december-helpful-content-update/
26:33 SEO in 2023: https://majestic.com/seo-in-2023
26:55 How to use Google Search Console for keyword research: https://seosly.com/blog/how-to-use-google-search-console-for-keyword-research/
27:17 Thank you!

In this discussion, MarketMuse cofounder Jeff Coyle and Senior Content Strategist Stephen Jeske examine some of the implications of Google’s Helpful Content Update.

Brands in particular have the most at risk with this latest update and they can no longer afford to produce low-quality content for the purposes of SEO.

While Google has been using machine learning for at least decade, the way it’s being used this time changed everything.

Find out why Jeff now refers to Google as a multi-level organism instead of a collection of algorithms and how it’s virtually impossible to reverse engineer this latest update.

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